As the number of mobile news readers and viewers is growing, news organizations need to focus more resources and planning when it comes to delivering news via mobile devices, according to a panel of journalists at the Asian American Journalists Association convention in New York.

For instance, so-called “snackable” content, like short, tweet-length quips, brief blog posts and 30-second videos aren’t enough for many mobile readers, according to Cory Haik, executive producer for digital news at The Washington Post, who spoke on a panel about mobile news trends at the AAJA convention. In fact readers are interested in longer-form journalism via their mobile devices as well, Haik said.

The trend is clear for video in particular. About one third of the time spent watching video on a tablet for instance was spent watching long-form content, according to online video management company Ooyala. But long form text also has a growing appeal with web readers thanks to sites like longreads.com, which aggregates stories that tend to run longer than 1,500 words each, according to the site.

Longer-form content take more time and ultimately cost more to produce and than short pieces with quick turnaround times, but that additional cost will likely be worth it.

The impact of a compelling story told on a mobile device could be even greater than that of a story delivered using any other medium, says Ted Kim, mobile news editor at The Washington Post. More newsrooms will have to learn that producing stories for mobile reading and viewing should be the ultimate priority, not only in terms of content strategy but for newsroom budgets as well, Kim said.

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